Print on demand has no inventory, but it does have lead time. Designs need to be listed early enough for search to pick them up and for production and shipping to arrive on time.
Key Canadian and North American dates
- Valentine’s Day (February)
- Mother’s Day and Father’s Day (May and June)
- Canada Day (July 1)
- Back to school (late summer)
- Thanksgiving in Canada (second Monday of October)
- Halloween (October 31)
- Black Friday and Cyber Monday (late November)
- Christmas and the winter holidays (December)
A simple planning rhythm
- Research and design well before the season, while you have time.
- List early so listings have time to collect views.
- Check provider cut off dates for holiday delivery. Providers publish these each year.
- Update shipping profiles if processing times change in busy months.
- Review results after each season and note what sold.
Niche events
Hobby communities have their own calendars: camping season, hockey season, gardening season. These can be less competitive than big holidays.
TREVOR: add your own best selling seasons from Odd Lantern Co, if you are comfortable sharing.
