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Branding Your Print on Demand Shop When You Never Touch the Product

With print on demand, the provider ships for you. You can still build a recognisable brand.

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With print on demand, the provider ships for you. You can still build a recognisable brand.

Brand basics

  • A short, memorable shop name and a consistent logo
  • A small colour palette used in banners, listing photos and social posts
  • A consistent voice in descriptions

Provider branding options

Some print providers offer branding features such as custom packing slips, inside labels or pack ins. Availability and cost differ by provider and product, so check before you rely on them.

Brand touches you control

  • Your shop banner, about section and policies
  • Listing photos with a consistent style
  • Thank you messages through the platform
  • A simple website or link page you own

When you start shipping your own items

If you add hand made or stocked items alongside print on demand, a thermal label printer makes shipping labels faster.

TREVOR: add a photo of what an Odd Lantern order looks like when it arrives.

Products and services in this guide

Partner

Printful

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Amazon

Thermal label printers on Amazon.com

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MP

Maple POD Guide Editors

We run a print on demand shop on Etsy and write the guides we wish we had. When a guide is based on our own orders, we say so.